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SEO Fitness Workbook: The Seven Steps to Search Engine Optimization (2019 Edition)
Learn SEO in Plain English – Step by Step!
2019 Updated Edition
Buy the Workbook Used at Stanford Continuing Studies to Teach Search Engine Optimization Read the Reviews – compare the REAL REVIEWS of this book to the REVIEWS (?) of other booksOptimize your Website – learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE.Learn Link-building – master the art of getting inbound links, blog mentions, and social authority.Watch Videos – view step-by-step companion VIDEOS that SHOW you how to do SEO.Use the Worksheets – download WORKSHEETS that guide you step-by-step to search engine optimization success.Measure via Metrics – navigate the complexities of GOOGLE ANALYTICS.Access Free Tools – access the companion MARKETING ALMANAC with hundreds of free tools for search engine optimization, a $29.99 value!
One of the Best Books on SEO of 2018 / 2019 or Search Engine Optimization for Beginners and Experts Alike
Jason McDonald – written by a successful practitioner of SEO. Just Google ‘SEO Expert Bay Area’ or ‘SEO Expert Witness’. He’s there at the top!Stanford University – used by Dr. McDonald in his courses, both online and on campus, at Stanford University’s Continuing StudiesAn Easy to Follow Method – written in PLAIN ENGLISH for MERE MORTALS. Learn how to do SEO step by step.Got Questions? – just Google ‘Jason McDonald’ and send a quick email or call.The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of The Seven Steps to SEO Fitness to explain to you how to ‘get SEO fit.’
Table of Contents
Goals: Define Your SEO GoalsKeywords: Identify Winnable, High Value SEO KeywordsOn Page SEO: Optimize Your Website to ‘Speak Google’ via Page Tabs, your home page, and structural elementsContent Marketing: Learn to produce content that pleases Google and your customersOff Page SEO: Build links, leverage social media, and go local. Includes detailed ‘Local SEO’ information for local businesses!Metrics: Master Google AnalyticsLearn: Pointers to SEO Tools and Online Resources
Check out the other 2019 SEO Books on Amazon – SEO For Dummies, SEO for Growth, SEO Book, SEO Like I’m 5 etc., – they’re great, they’re good, but they don’t include powerful step-by-step worksheets, links to online videos, and the free Marketing Almanac with hundreds of free tools for search engine optimization 2019. Listed on many SEO book lists as one of the best books SEO books of 2019 as well as a best SEO book for beginners.
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More of a sales brochure than a book The theory behind the book is good and, honestly, Mr. McDonald does a much better SELLING the book than actually following through. He relies heavily on using Google Adwords however his references to aspects of Adwords do not match the Google Adwords Dashboard thus making entire sections of the book unusable. In addition, he references various worksheets and documents you are to use in conjunction with the book. You are supposed to be able to access these via going to his website and entering a code contained in the book. I went through the process a couple times and surprise, surprise! No documents! Just links to additional paid training, consulting, etc! Yet these documents (worksheets) are apparently an important aspect of the SEO process he lays out. So, the book is really a lead-in to purchase other products the author is selling. I gave it two stars rather than one because there are a few tidbits of info in the book which can be taken independently. The guy does seem to know…
If You Buy This Book, You Won’t Need Another SEO Book! I ordered SEO Fitness Workbook 3 days ago.I also purchased the digital version which I got immediately. On the day I finished the digital version, the hard copy arrived. This book was written very well for people like me, a neophyte. Jason obviously understands the perplexing concepts of SEO and he breaks it down to the level of a 6th grader. I have many books on the subject and most of them left me with more questions that had no answers. Aside from a well written book, Dr. McDonald makes himself available to answer questions. I emailed him a question late at night and got my answer (clearly explained) within an hour! I thought to myself,”was he waiting for me to ask a question?” Look! If you are searching for the bible of SEO, Here It Is
5) enjoy the results First things first — I’ve read a LOT on SEO. Dr. McDonald’s in’t the first, but it may be the last — well, until he updates in next year and publishes a fresh new version for us. Some advice: 1) read the reviews; 2) don’t judge the book by it’s cover (I come from a design background, so I look at things from that perspective); 3) read the book; 4) do what he says; 5) enjoy the results. Dr. McDonald does a couple things very well, with the most obvious one being — he puts together useful, actionable information on SEO in a concise and straight forward package. He addresses reality, myths, and all other manner of important details you can take to the bank — literally, if you do what you’re told. Because as he puts it, SEO leads to ranking, ranking leads to leads, and leads lead to sales. Okay, he was way more articulate than I am, but you get the point. Enjoy.