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Search Engine Optimization (SEO): An Hour a Day, 3rd Edition
The third edition of the bestselling guide to do-it-yourself SEO
Getting seen on the first page of search engine result pages is crucial for businesses and online marketers. Search engine optimization helps improve Web site rankings, and it is often complex and confusing.
This task-based, hands-on guide covers the concepts and trends and then lays out a day-by-day strategy for developing, managing, and measuring a successful SEO plan. With tools you can download and case histories to illustrate key points, it’s the perfect solution for busy marketers, business owners, and others whose jobs include improving Web site traffic.
A successful SEO plan is vital to any business with an online presence This book provides strategies for setting goals and gaining corporate support, developing and implementing a plan, and monitoring trends and results Offers hints, tips, and techniques for everyone from one-person shops to Fortune 500 companies Companion Web site includes downloadable tracking spreadsheets, keyword list templates, templates for checking rank and site indexes, and a calendar with daily SEO tasks that you can import into your own calendar system
Fully updated and expanded, Search Engine Optimization: An Hour a Day, Third Edition will help you raise your visibility on the Web.
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The BEST Book Available on the Subject!!!! Full disclosure: I know the authors of this book and … the truth is I’m a huge fan of theirs both personally and professionally. Yes, they are incredibly smart, funny, and driven – they’re a blast to hang out with – but I came to know them through their expertise in SEO so I can speak with some authority on that subject. They are two of the planet’s most knowledgable and experienced practitioners of SEO. Period. They live this stuff and know it as well as anyone out there. It’s a dynamic field and they work tirelessly every day to stay ahead of the curve on the latest developments.I read their first book on this subject and found that in addition to being concise, clear and incredibly helpful it was a fun read! They write beautifully and you don’t have to be a “tech person” or a computer expert to understand and apply their information. And the same is true in this, their latest edition. If you follow the advice in this book, you will improve the SEO of your site and…
Essential resource, highly recommended I have recently learned about, and stepped into the world of SEO. I wanted to know why some sites ranked the way they did, and understand how I could accomplish similar results. This book has proven to be a valuable resource.The authors take the reader toward a path of enlightenment without any detours. The content is focused, relevant, and had nothing that I would consider filler. Thanks to the authors, I have a solid understanding of the concepts of SEO techniques.Pros – Very easy to read and follow, relevant information, excellent resources online in addition to the bookI have now ranked on the first page for several of my targeted keywords, as a direct result of the learned techniques as outlined in this book.I highly recommend that you pick up a copy, the kindle edition is a steal when compared to the value of the information.
All you need to know about SEO… As an seo consultant this book has played a HUGE role in helping me acquire the knowledge of seo i have today. I was a virtual seo newbie when i got this, my job requirements as an internet and ecommerce manager had been changed to include seo techniques and practices and i was more than a little worried that my ignorance of the subject would be found out, but by the time i’d read this twice i practically felt like i’d been involved in seo for years (yes, the transition was that smooth).Here are my thoughts on this book.Search engine optimization: an hour a day is a great read for anyone who wants to know all about SEO. It’s a well structured book that takes you by the hand, one step at a time, and leads you through everything from the basic fundamentals to the most advanced SEO techniques used by seasoned professionals. It’s incredibly detailed, maybe too detailed, from the fundamentals of keyword and website analysis to paid advertising, so much that at times…