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The SEO Battlefield: Winning Strategies for Search Marketing Programs
Welcome to the battlefield. Every day, companies ranging from startups to enterprises fight to achieve high search rankings, knowing that previous success can quickly vanish.
With this practical guide, you’ll learn how to put search engine optimization (SEO) methodology into practice, including the research, data analysis, and constant experimentation required to build an SEO program specific to your organization that can help you improve search results.
Running a successful SEO program requires a team with a mix of skills, including marketing, analytics, website development, and automation. Author Anne Ahola Ward walks marketers and developers through SEO essentials and provides real-world case studies of successful and not-so-successful SEO programs. You’ll quickly understand why this is both an exciting and critical time to adopt SEO in your organization.
Perform keyword goals and research, and spot search trendsUnderstand the motivation and creativity of the SEO mindsetRun a campaign to generate traffic and measure the resultsUse mobile and platform-agnostic strategies for search growthDemonstrate the value of your search marketing effortsInclude web development in your SEO program—everything from quick updates to UX/UI strategyLearn the sweetest way to run and report on an search program
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Full of wit and vigor I recently launched my own business and this book has been a valuable tool, not only for my marketing efforts, but even for the way I approach my business. I have general understanding of marketing, but the SEO Battlefield really helps to break things down into understandable topics. Many books about the news rules for marketing and growth hacking are heavy on homily, but lack any practical discussion – this was a refreshing change of pace. The author provides pragmatic advice for aspiring marketers and presents it in her own voice, which keeps the content fresh. Experienced SEOs may find themselves well-versed in this topic, but for a neophyte like myself this is a wealth of information.
Solid overview, entertaining read This is another solid book from O’Reilly.The author gives a good overview of the areas that a digital marketer must consider when creating content for the web. It’s a BIG topic, but the author did a good job of keeping it entertaining and accessible.I would suggest using this to get an understanding of the big picture surrounding SEO so that you can feel a bit more confident the next time you create content or launch a campaign.
Solid advice from a seasoned professional. I’m thrilled to finally have a copy of this book, not only because it’s an entertaining and informative read, but because it finally takes from her brain to paper information from one of the smartest digital marketers I’ve ever met.Anne has been operating online professionally since pre-web, and her digital-native knowledge shines through in this tome.Her approach to marketing has always been results-oriented and data-driven, and her advice in this book reflects that.